Monthly operating cost
Platform subscription + recurring add-ons + content hours × loaded hourly labor cost.
Free · private · no signup
Newsletter ROI calculator
Measure the return from your newsletter using attributable revenue, platform and add-on costs, content labor, and active subscribers. Your inputs stay in your browser.
Calculate monthly newsletter ROI
Enter your actual monthly numbers, then calculate.
Planning calculation only. Attribute revenue consistently and include the labor cost you want the newsletter to cover. It excludes tax, financing, one-time migration, and uncertain future revenue. No earnings are guaranteed.
What the result means
Net return and ROI
Net return is attributable revenue minus operating cost. ROI is net return divided by operating cost.
Revenue per active subscriber
Attributable monthly revenue divided by active subscribers. Use deliverable, active subscribers—not lifetime signups.
Evidence rule: use revenue you can tie to the newsletter with a consistent attribution method. Do not substitute total company revenue or an industry-average claim.
Recheck platform cost before deciding
Run the calculator with the current checkout total for the plan and subscriber tier you actually need.
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Disclosure: We may earn a commission at no additional cost to you.
Affiliate link
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Disclosure: We may earn a commission at no additional cost to you.
Continue planning
Estimate total platform cost · Calculate paid-newsletter break-even · Compare Kit and beehiiv costs